Why Google Entered The Social Arena

Why Google Entered the Social Arena

Google’s new social network platform has raised a few eyebrows. Questions have been asked about this new addition to the social arena:

  • What is it?
  • Why should I use it?
  • Do I need it?

It can be a bit overwhelming keeping all of your social networks up-to-date, so should we bother with Google +?

After forcing myself to see what the hype was about, I was quite impressed.  Nevertheless, it wasn’t good enough to lure people away from Facebook or even Twitter.  Then I started to understand Google’s master plan – everything soon became clear. 

Why Google + Was Born

Google realised their search algorithm needed changing.  They used back links to measure the importance of a website being abused. Once upon a time this meant something.  People would only link to sites that had good content.  Now websites with the biggest marketing budgets hire digital marketing gurus to create these links for them.

Google is determined to provide surfers with the best organic search results and us digital marketers are making it problematic for them (I can’t believe I just said that).

Google would love to include the information from our social media activities into their algorithm so they can provide us with relevant results.  They have tried for some time to include information More >


Don’t Trust Google – SEO is Dead!

Yes, I said it, SEO is dead. But I am only brave enough to say this on my blog and not in a room full of digital marketers.

Let me explain before you throw your coffee mug at the screen.

For many digital marketers SEO is their number one priority. Traffic from Google (other search engines available) is their main source of traffic, so most of their energy rest there.

As the internet evolves Google and other search engines make changes to their algorithms, algorithms we work hard to try and guess. And as soon as we crack them, they are updated and the guessing game starts again.

When these changes take place, digital marketers around the world hold their breath and wait to see if their website drops in traffic.

If this happens to your site, years of SEO work can go down the drain. And nobody wants that.

Hence – SEO is dead if it is your main marketing strategy.

Still Continue To Optimise Your Site!

By all means continue to optimise your site, but remember there are other strategies to drive traffic to your site that won’t be affected by a Google update.

Relying on organic traffic from Google to run your business is the same More >