Black history month - My Role Model

My Role Model

Every now and then I get asked the question, ‘Who was your role model when you were young?’ That question has always been a struggle for me to answer, until now.

Before, my answer was, “I didn’t have one. I just watched people who chose the wrong path in life, and did the opposite”.

I thought this ideology kept me on the straight and narrow; helped me avoid making a lot of bad decisions.

The term role-model is a fairly loose phrase. It rolls off the tongue pretty freely in association with young people. It’s the expectancy to have at least one positive person to look up to. I don’t think I fully understood what it meant until I had my daughter. I realised I needed to surround her with influential people that could guide her in the right direction. That would someday become her role-model.

I looked back on my childhood to see if I really didn’t have a role-model. There must have been one person apart from my parents who had a major influence on my life!

Then I remembered a brief conversion I had with my late grandfather, Mr Roy Williams. He lived in Jamaica for most of my life, but came More >

5 Questions To Ask A SEO Consultant

5 Questions to Ask a SEO Consultant

Search Engine Optimization (SEO) can be managed perfectly in-house. However, this can be a strain on resources. Therefore most companies prefer to outsource it to another company, while they focus on running their business.

While every man and his dog claims they are SEO experts, how can you find out if the person or company you hire knows their SEO from their CEO?

Here are my top 5 questions you should ask prospective candidates before you make your hiring decision.

1. How would you monitor my site’s performance? Monitoring a website’s performance is much more than watching the site’s position in Google. There are tonnes of tracking tools on the market that will show you your progress and where and how you are ranked. Also, will they provide monthly reports or allow you access to see your stats online?

2. Do you offer an onsite SEO report? It is vital your SEO Company understands your current SEO status before they start any marketing campaigns. This will highlight how much work is involved in meeting your objectives.

3. Can you show me an example of a successful offsite SEO campaign? Offsite SEO is as important as onsite SEO and a comprehensive campaign is usually required. Here are a More >