PPC Science Behind The Art

PPC, The Science Behind The Art

For most of us, Google is more than just a search engine. In fact, Google plays a major role in our lives. With their plethora of free consumer products, it’s hard to imagine where we would be without them.

Google free products include:

  • Google Search
  • Google Maps
  • Google Mail
  • Google Chrome
  • Google Plus
  • Google Phones ‘Android’
  • Google Docs
  • Google Drive
  • Google Cars (coming soon)

As the old saying goes, “there’s no such thing as a free lunch”. So where is Google finding the money to fund these products? You guessed it…  Google Adwords. (http://investor.google.com/corporate/faq.html#toc-money)

Google’s Cash Cow

Google Adwords is Google’s main cash cow. Their advertising platform is designed to help all businesses, no matter the size to advertise online. I have lost count how many times I have heard people say Adwords or PPC (Pay Per Click) advertising doesn’t work as they have spent endless amounts of money struggling to receive ROI and fail miserably.

Google Adwords is a free, powerful tool open to anyone with a Google account making it tempting for new users to create an account and start advertising within minutes. Without fully understanding how to use Google Adwords, you can easily waste your advertising budget on driving irrelevant traffic to your site.

There are a few More >

Agile SEO

Combat Freshness with Agile SEO

SEO is a process that can help you receive ongoing organic (free) traffic to your site. One of the most ethical SEO practices is creating good content.

Content that your visitors will find useful, to the point they are willing to share with their peers. And content around a subject that you would like to be searched for.

The more pages your site has, the greater your chances are to appear organically in search. Adding a blog to your site is one of the best ways to add and manage new content without interfering with your site’s core pages.

Content creation or blogging is now a common practice for most online companies. Everyone is fighting to become the thought leader in their niche to help boost their page rank.

However, over time each page can lose their page rank and possibly disappear from search altogether due to Google’s “Freshness algorithm“.

Document Inception Date

When Google indexes your page for the first time it rewards it with a score using several variables, one being the Document Inception Date. This is used to help create the Freshness score. The older the content is, the lower the score becomes. The inception date is the More >