Traffic ChannelThe word that keeps popping up from new site owners is traffic. Traffic, traffic, traffic. How can I get it? Where can I get? And how much should I pay for it?

If I could put traffic in a bottle and sell it I would be a rich man. (I’m working on it).

Many people may find this hard to believe, but traffic is relatively easy to get. If using White Hat techniques you just need to be patient. White Hat SEO can take a few months before you start seeing any results, but it’s well worth it. Just for the record. I only recommend White Hat SEO. Black Hat SEO may seem tempting but only works for a short time only and can seriously harm your websites page rank and SEO credibility.

Where do you start to generate traffic?

Everyone has their favourite channel, ranging from the Disney to CNN. I have access to over 500 channels but being the boring person I am I only watch channels 1 to 5. Don’t ask me why but it’s probably how I was programmed.

But when it comes to your website there should be no favouritism.

Traffic to your website can come from various channels and not all will have the same value. If your site is well optimised most of your traffic should come from organic search. Other traffic channels could be:-

  • Social networks
  • Referrals
  • Word of mouth
  • Viral
  • Email
  • Paid search
  • Affiliates
  • Direct

Where is your Traffic coming From?

If you have an existing site do you know which channel drives the most traffic? Which one generates the most conversions? Or which ones have the highest bounce rates? You can access this data with Goggle Analytics.

You may be surprised to see where your visitors are coming from and realised you have been focusing all your efforts on the wrong channels all this time. The channels you should be focusing on are the ones with the highest bounce rates and the lowest conversions.

Focus on one channel at a time working your way through the list, starting with the channel generating the least conversions first. Some of your traffic channels will need to be broken down in little stations as they often contain more than one traffic source.

For example, traffic from your social network channel can come from:

Social Networks

  • Facebook
  • Twitter
  • Linkedin
  • Flickr etc…

You may need to create a different marketing strategy for each station as they may contain different audiences.

You shouldn’t rely solely on one traffic channel. What would happen if that channel went down? What would you do then?
You should spread your traffic wings and cover as many channels as possible, maximising your online presents and attracting as many visitors as you can.