Google Remarketing

Social media has taken digital marketing by a storm. It enables marketers to keep their audience engaged without the need of spam.

People choose when and where they want to consume their message, whether via Facebook, Twitter or LinkedIn.

Unfortunately you don’t own the contact data in these networks. If you don’t play ball, Facebook and the gang can suspend your account and you will never be able to contact your followers again.

This is why it is important to own your own contact list where you have full control without being at the mercy of the social networks. A combination of the two is ideal, but even better if you add a third communication platform – a remarketing list.

Do you know the percentage of people who visit your website, abandon your conversion page and fail to join your mailing list? If it’s above 25% you should consider remarketing.

Google’s remarketing to the rescue

With Google’s remarketing tool, it is possible to continue to communicate with these people after they have left your site. Allowing you to share the same information you share with your mailing list and social followers. This works by using a combination of online text and banner ads.

These ads will be displayed on all sites your visitors visits that are part of Google’s gigantic display network including YouTube.com.

In other words, it’s like stalking your visitors around the web until they convert on your site or join one of your social networks.

Free setup

Google’s remarketing tool is extremely cost effective. In fact it’s free to setup. You’re only charged if someone clicks on your ad. And because the people seeing your ad have already been to your site, conversion rates are usually higher than other forms of banner advertising.

When you have activated your remarketing campaign you will be able to view the amount of people you have gathered in your list. This will give you a good indication on how many people your ads will reach. You will also have full control when and where your ads appear before you spend a penny.

If you are using Google Adwords and haven’t yet activated remarketing, I recommend creating a campaign today and target all the people who failed to convert on your site.