Digital Marketing

Conversion Rate Data Isn’t Enough

The main ingredient for any successful online business is to generate traffic while increasing conversions rates (CVR). Sounds pretty simple, right? That’s because it is.

However, after analysing your conversion data, this blog post may change your traffic building and conversion rate optimisation (CRO) approach forever.

Pulling conversion reports out of Google Analytics can reveal your sites overall CVR and CVR via individual channels. Channels with the highest CVR will indicate which channel your marketing efforts you should focus on. 

The table below shows the average number of monthly conversions, CVR and visits for a website from January to April divided into six marketing channels including a miscellaneous channel where Google Analytics was unable to identify the traffic source.

The overall CVR between January and April was a modest 11.06%. Organic traffic had the highest conversion rate of 13.04% while Referral traffic had the lowest with a CVR of 6.12% with Paid Search coming in at fourth place. Even though Paid Search didn’t have the highest CVR, it was the most profitable channel for this company. Paid Search generated an average of 2,433 visitors per month, creating 182 conversions. Using simple mathematics, if monthly visits increased so will the number of conversions.

The table above suggests More >

PPC Science Behind The Art

PPC, The Science Behind The Art

For most of us, Google is more than just a search engine. In fact, Google plays a major role in our lives. With their plethora of free consumer products, it’s hard to imagine where we would be without them.

Google free products include:

  • Google Search
  • Google Maps
  • Google Mail
  • Google Chrome
  • Google Plus
  • Google Phones ‘Android’
  • Google Docs
  • Google Drive
  • Google Cars (coming soon)

As the old saying goes, “there’s no such thing as a free lunch”. So where is Google finding the money to fund these products? You guessed it…  Google Adwords. (http://investor.google.com/corporate/faq.html#toc-money)

Google’s Cash Cow

Google Adwords is Google’s main cash cow. Their advertising platform is designed to help all businesses, no matter the size to advertise online. I have lost count how many times I have heard people say Adwords or PPC (Pay Per Click) advertising doesn’t work as they have spent endless amounts of money struggling to receive ROI and fail miserably.

Google Adwords is a free, powerful tool open to anyone with a Google account making it tempting for new users to create an account and start advertising within minutes. Without fully understanding how to use Google Adwords, you can easily waste your advertising budget on driving irrelevant traffic to your site.

There are a few More >